Research (Typefaces)

Typefaces 

Helvetica was originally named Neue Haas Grotesk. It is a sans serif typeface developed in 1957 by swiss typeface designer Max Miedinger with input from Eduard Hoffmann. Switzerland use the Font as its hallmark, the governments documents are printed in Helvetica. It was quickly swept up by companies all over the world to  make word-marks and logos. Over 40 worldwide businesses today use it as part of their logo including BMW, Lufthansa, Jeep and American Apparel. The clothing brand American Apparel are one of the most notable users of the typeface. 

After talks with my tutor about the font, I was recommended to look at the Gill Sans type face. 

Gill Sans

 Gill Sans was designed by the English artist and type designer Eric Gill. The roots of Gill Sans can be traced to the typeface that Gill's teacher, Edward Johnston, designed for the signage of the London Underground Railway in 1918. Gill´s alphabet is more classical in proportion and contains what have become known as his signature flared capital R and eyeglass lowercase g. Gill Sans is Legible and modern. The lighter weights work for text, and the bolder weights make for compelling display typography. Gill Sans is also available as Value Pack for Macintosh, PC or as Hybrid CD with both platforms.